UI & UX Overbond Startup
The Challenge: To redesign a website that is visually appealing to its audience, reflects the values of the startup and it is easy and intuitive to navigate.
Overbond is a tech startup who specialized in AI and the finance industry. I kept the logo and re align the branding with a more fresh look & feel. Blue, in contrast with red as an accent colour and images/photography related to technology were key to the rebranding of the website and social media. I worked closely with developers and the strategy team to accomplish the desire results.
Once the UI & UX of the project was finalized I worked a series of videos and posters to contribute to the overall marketing strategy of the startup.
