Perspectives on Affordability
A publication, exhibition and an interactive component based on the research accumulated over a period of 8 months and developed into one showcase. The final digital project reflected the collaboration of various professionals including UX designers, managers, data researchers, architects, graphic designers and writers.
Marcela developed the concept for a digital engagement survey aimed at challenging commonly held beliefs regarding affordability as a call to action for members of the community. She saw the project through the ideation process, including its purpose, mission, vision and implementation.
